Zantrex-3 The Secret’s in Positioning, Attitude, Style
The meteoric rise and slow inexorable fall of Zantrex-3 is a cautionary tale for all marketers. How did Zantrex go from zero to multimillions in sales almost overnight? It…
We helped build the world’s best-selling single SKU cosmetic – StriVectin. But here’s what you don’t know. The original StriVectin was formulated as a stretch mark cream (thus the ‘stri’…
Probioslim: One ‘Small’ Change Makes a Multi-Million Dollar Difference
if you’re not a marketer, when I tell you the ‘simple’ change that turned this product around, you’ll say: “That was easy, anyone could do it, no big deal.”
